AI Empower / Brand system
A practical home for our identity. Our logos, colours and practical guidelines, together in one place.
Everything in one place
Logos, brand graphics and ready-to-use resources.
Updated
Find a hosted image for your email.
Hosted images, our existing icons, and a complete AI brief for visually rich emails.
Open searchable directoryCSV · 400 KBDownload image directoryGet the right logo quickly.
Original marks and lockups, organized for light and dark backgrounds.
ZIP · 19.1 MBDownload logosBring the whole brand into a project.
Logos, guidelines, the hosted image directory and developer references.
ZIP · 25.3 MBDownload brand kitThese are the original hosted downloads, updated 17 September 2026. Files open from aiempower.ca; the new full collection below is a separate release.
02 / Logos & marks
Keep the blue A and magenta wing exactly as supplied. Choose the lettering for the background, and preserve the original proportions.
Previews show the cropped artwork. Individual PNG/SVG links open the original hosted exports. All original lowercase alternatives are in the logo collection ZIP. For the full production collection, use the Google Drive folder above. Folder names refer to the destination background, not the lettering colour.
Space to breathe
¼ widthLeave at least one quarter of the displayed mark width on every side. Keep text, edges and busy art outside that space.
Actual size matters
Use the mark alone for small avatars. Test the final circular crop without cutting the A or wing. Favicons are a special small-size exception.
The supplied mark is raster-based even inside its SVG container. Lockups combine that mark with vector wordmark paths. Ask for a suitable approved production master for one-colour printing, embroidery, cut vinyl or engraving. Confirm effective resolution, colour, bleed/trim, substrate and finishing with the actual supplier, then approve a physical proof. This guide does not define universal CMYK, Pantone, bleed or manufacturing specifications.
Ask about your production use ↗03 / Colour
Blue and purple carry the identity. Magenta is the finishing touch. Neutral surfaces do the work of making content easy to read.
90deg · #3B82F6 · #A855F7 · #EC4899Cloud on Midnight
18.01:1Muted lavender on Midnight: 9.45:1
Use at least 4.5:1 for ordinary text and 3:1 for large text. Check the final composed background, especially on art and gradients.
Ratios are calculated from solid sRGB values. Logo text has a separate WCAG exception.
Read the contrast standard ↗04 / Typography
Three distinct roles. A strong headline, a brief expressive phrase and body text that stays out of the reader’s way.
Hero 44–78 px · 1.05 line height
Section 34–54 px · 1.12 line height
Keep statements short.
A short hero phrase only.
Not the everyday section font.
Never an entire paragraph.
Body 16–18 px · 1.65–1.75 line height
Controls 14–16 px
Keep essential text live and selectable.
These are website reference scales. Adapt to the actual viewing distance for slides and print. The page self-hosts the licensed font files; their SIL Open Font License notices are included in the download.
05 / Imagery & icons
Blue-purple glass, precise edges and generous negative space. Use atmosphere for brand expression; use real screens and real evidence to explain actual work.
Original raster illustration · 94 KB
Original raster illustration · 91 KB
Original raster illustration · 75 KB
Original raster illustration · 41 KB
Use sculptural artwork for covers, dividers and atmosphere. Keep the main message as live text beside the art or on a stable, quiet surface.
Use genuine screenshots and approved customer evidence when describing a product. Decorative or generated scenes are illustrations, not photos of actual offices, people or client outcomes.
White line glyphs at 20–24 px, in a 44 px tile with 13 px radius. Label unfamiliar actions. Keep icons secondary to the task.
06 / Interface & spacing
A steady rhythm keeps layouts related. Clear hierarchy keeps the reader moving.
Put the task, audience and useful next action first. Do not make readers wait for a transition to understand the page.
Use light surfaces for long business documents and stable dark surfaces for focused web content. Keep body text off busy art.
Check dates, links and instructions on a phone, at meeting-room size and in the destination crop. Make focus and controls easy to see.
07 / Identity & voice
AI Empower is practical, people-first technology. Speak with clarity and useful specifics. Start with the person’s need.
“Tell us what is slowing your team down. We’ll explore a useful next step together.”
Use “AI Empower” in prose. The period belongs to the display treatment, not the company name.
Describe a concrete task or show an actual example. Avoid guaranteed savings, invented growth numbers, fake clients, awards or certifications.
Only publish outcomes when their baseline, sample, date and source are established and approved.
08 / Email
Confirmation details, access links and requested resources should appear before large decoration. Essential meaning must survive blocked images.
Layout example
Resource delivery
Lead with what the person requested and explain the next step in one clear sentence.
Illustrative layout only. Replace with the real resource and a verified link.
Check real received messages in the intended clients, including mobile, dark mode and blocked images. The presence of a template does not mean a sender, permission or unsubscribe workflow is configured.
Open the official email image catalogue ↗09 / Motion
Motion supports the content. It never carries the only version of a message or hides an essential action.
Use cubic-bezier(0.23, 1, 0.32, 1). Honour reduced-motion preferences, provide pause controls for ongoing animation and keep a static lockup nearby when a rotating mark turns away. This guide has no autoplay animation.
10 / Downloads
Use the existing hosted originals or the lightweight references below. The full production collection is available through Google Drive; this page does not duplicate the large archives.
Original PNG and SVG families, hosted on aiempower.ca. The full production collection is available through the Google Drive links above.
ZIP · 19.1 MBThe four official glass illustrations, unchanged.
ZIP · 303 KBCompact, printable identity and usage guidance.
PDF · 195 KBOriginal colour, typography, identity and contact values.
JSON · 11 KBOriginal variables; font variables do not load font files.
CSS · 1 KBUrbanist, Inter and Instrument Serif Italic webfonts with SIL Open Font License notices.
ZIP · 121 KBThe original packaged guide is dated 13 September 2026; the public download panel is dated 17 September 2026. This page’s usage edition is 1 October 2026. Those dates describe different releases.
Original full brand kit · Original logo collection · Original text guide · Asset provenance & checksums
Spacing, minimum sizes and examples are recommended usage guidance from the official source. Channel-specific preflight guidance here makes those rules easier to apply. Use these assets to represent AI Empower accurately. For co-branding or other uses, contact info@aiempower.ca. This guide does not create a new asset licence.
Check facts and permission, remove placeholders, test links, confirm dates and time zones, review the real crop, and check contrast and legibility at the final size. Keep source files distinct from rendered exports. For print, obtain the supplier’s proof.
