{
  "schemaVersion": "1.0",
  "updated": "2026-09-13",
  "name": "AI Empower",
  "tagline": "Your ambition. Built with AI.",
  "description": "We turn business challenges and bold ideas into custom AI solutions—from intelligent assistants and connected workflows to apps, websites, and practical training.",
  "website": "https://www.aiempower.ca",
  "guide": "https://www.aiempower.ca/brand",
  "email": "info@aiempower.ca",
  "phone": "647-484-3886",
  "location": "Hamilton, Ontario, Canada",
  "positioning": [
    "Practical technology, built around people",
    "Custom solutions, not a fixed menu of possibilities",
    "Clear conversations and useful next steps",
    "Canadian roots, working with businesses globally"
  ],
  "colors": [
    {
      "name": "Primary purple",
      "hex": "#A855F7",
      "role": "identity",
      "use": "Primary brand colour. Leads the identity, purple surfaces, and brand highlights."
    },
    {
      "name": "Secondary blue",
      "hex": "#3B82F6",
      "role": "identity",
      "use": "Secondary brand colour. Balances purple in gradients, glass artwork, and cool highlights."
    },
    {
      "name": "Magenta accent",
      "hex": "#EC4899",
      "role": "identity",
      "use": "Accent colour. Use sparingly in the logo and finishing gradient details."
    },
    {
      "name": "Lilac",
      "hex": "#BBA6FF",
      "role": "interface",
      "use": "Interactive accents, selected states, and light purple details"
    },
    {
      "name": "Ice blue",
      "hex": "#7DD3FC",
      "role": "interface",
      "use": "Focus rings, cool highlights, and gradient endpoints"
    },
    {
      "name": "Midnight",
      "hex": "#080616",
      "role": "neutral",
      "use": "Main dark page background"
    },
    {
      "name": "Panel",
      "hex": "#111123",
      "role": "neutral",
      "use": "Raised dark surfaces"
    },
    {
      "name": "Cloud",
      "hex": "#F4F1FF",
      "role": "neutral",
      "use": "Primary text on dark surfaces"
    },
    {
      "name": "Muted lavender",
      "hex": "#B4AFC8",
      "role": "neutral",
      "use": "Supporting text on dark surfaces"
    }
  ],
  "gradients": [
    {
      "name": "Identity",
      "css": "linear-gradient(90deg, #3b82f6, #a855f7, #ec4899)",
      "use": "Wordmark treatment and small brand accents"
    },
    {
      "name": "Heading emphasis",
      "css": "linear-gradient(110deg, #e5c3ff, #b6a0ff 48%, #7dd3fc)",
      "use": "Selected words; never an entire paragraph"
    },
    {
      "name": "Primary action",
      "css": "linear-gradient(135deg, #d6caff, #bda5ff)",
      "use": "Primary buttons with dark #201537 text"
    },
    {
      "name": "Glass icon",
      "css": "linear-gradient(135deg, #0b0620, #1d4ed8 38%, #d946ef)",
      "use": "Footer-inspired icon tiles with a white glyph"
    }
  ],
  "typography": [
    {
      "name": "Urbanist",
      "family": "AI Empower Urbanist",
      "fallback": "Inter, ui-sans-serif, sans-serif",
      "weight": 700,
      "style": "normal",
      "use": "Headings and strong short statements",
      "source": "/assets/fonts/urbanist-700.ttf",
      "size": "Hero 44–78px; section heading 34–54px",
      "lineHeight": "1.05 hero; 1.12 section",
      "tracking": "-0.045em hero; -0.035em section"
    },
    {
      "name": "Instrument Serif",
      "family": "AI Empower Instrument Serif",
      "fallback": "Georgia, serif",
      "weight": 400,
      "style": "italic",
      "use": "A short expressive phrase in a hero only",
      "source": "/assets/fonts/instrument-serif-italic.woff2",
      "size": "Inherit the hero heading size",
      "lineHeight": "1.08",
      "tracking": "-0.025em"
    },
    {
      "name": "Inter",
      "family": "Inter",
      "fallback": "ui-sans-serif, system-ui, sans-serif",
      "weight": "400–700",
      "style": "normal",
      "use": "Body copy, navigation, labels, and controls",
      "source": "Existing site-wide Google Fonts stylesheet",
      "size": "Body 16–18px; controls 14–16px; labels 11–12px",
      "lineHeight": "1.65–1.75 body; 1.4 controls",
      "tracking": "Normal body; 0.2em uppercase labels"
    }
  ],
  "logo": {
    "markSvg": "/assets/brand/ai-empower-mark.svg",
    "markPng": "/assets/brand/ai-empower-mark.png",
    "stackedSvg": "/assets/brand/ai-empower-stacked.svg",
    "stackedPng": "/assets/brand/ai-empower-stacked.png",
    "stackedSvgLight": "/brand-assets/svgs/light/ai-empower-stacked.svg",
    "stackedSvgDark": "/brand-assets/svgs/dark/ai-empower-stacked.svg",
    "stackedPngLight": "/brand-assets/pngs/light/ai-empower-stacked.png",
    "stackedPngDark": "/brand-assets/pngs/dark/ai-empower-stacked.png",
    "brandAssetsZip": "/assets/brand/Brand-Assets.zip",
    "formatNote": "The original SVG contains embedded raster artwork. It is self-contained, but is not a pure outlined vector. The PNG is a transparent 1024 × 1024 export of that original.",
    "wordmark": "Use AI Empower in Urbanist 700 beside the original mark. The navigation adds a lilac period as a display treatment; the brand name itself has no period.",
    "recommendedClearSpace": "At least one quarter of the displayed mark width on every side",
    "recommendedMinimum": "32px mark for general use; use 48px or more where space allows. Favicons are an exception.",
    "avoid": [
      "Stretching or cropping the mark",
      "Recolouring or regenerating the logo",
      "Adding shadows, outlines, or glow to the mark itself",
      "Placing it over busy artwork",
      "Distorting or changing logo proportions"
    ],
    "lowercaseWordmark": "/assets/brand/email/aiempower-wordmark-transparent.png",
    "wordmarkBanner": "/assets/brand/email/aiempower-wordmark-banner.png"
  },
  "layout": {
    "contentMax": "1240px",
    "desktopGutter": "40px",
    "mobileGutter": "20px",
    "sectionSpace": "56–88px",
    "spacingScale": [
      4,
      8,
      12,
      16,
      24,
      32,
      48,
      64,
      88
    ],
    "cardRadius": "24px",
    "buttonRadius": "15px",
    "iconRadius": "13px",
    "iconSize": "44px",
    "border": "1px solid #b9a5ff26",
    "cardBackground": "linear-gradient(145deg, #191629aa, #0e101faa)"
  },
  "motion": {
    "ease": "cubic-bezier(0.23, 1, 0.32, 1)",
    "hoverMs": 200,
    "disclosureMs": 280,
    "revealMs": 600,
    "revealDistance": "18px",
    "rules": [
      "Animate transform and opacity where possible",
      "Respect prefers-reduced-motion",
      "Pause ongoing effects offscreen and when the tab is hidden",
      "Use pointer effects only on fine-pointer devices",
      "Keep keyboard focus visible",
      "Show progress and a pause control for automatically advancing content",
      "Do not require hover to access content on touchscreens"
    ]
  },
  "voice": {
    "traits": [
      "Clear",
      "Capable",
      "Welcoming",
      "Practical"
    ],
    "rules": [
      "Start with what the person wants to do",
      "Use plain language and concrete examples",
      "Say what we could build without promising unverified results",
      "Use short action labels with a clear destination",
      "Describe AI as a useful tool, not magic"
    ],
    "preferredCta": "Tell us your idea",
    "freeLabel": "Free",
    "avoid": [
      "Unverified growth, time-saving, or accuracy guarantees",
      "Jargon-heavy claims such as revolutionary AI-powered synergy",
      "Implying every project needs AI",
      "Invented clients, certifications, awards, or partnerships"
    ]
  },
  "socials": [
    {
      "name": "LinkedIn",
      "label": "AI Empower",
      "url": "https://www.linkedin.com/company/aiempower/"
    },
    {
      "name": "Instagram",
      "label": "@_aiempower",
      "url": "https://www.instagram.com/_aiempower/"
    },
    {
      "name": "Facebook",
      "label": "AI Empower Consultants",
      "url": "https://www.facebook.com/AIEmpowerInc/"
    },
    {
      "name": "WhatsApp",
      "label": "Join our community",
      "url": "https://chat.whatsapp.com/G8kROPWo5q2B9ZQmiWuGdd"
    },
    {
      "name": "YouTube",
      "label": "AI Empower videos",
      "url": "https://www.youtube.com/channel/UCeiTvEYzTLbRvUe8XFW_toQ"
    },
    {
      "name": "Threads",
      "label": "@_aiempower",
      "url": "https://www.threads.com/@_aiempower"
    }
  ],
  "artDirection": {
    "materials": "Polished blue and purple glass, translucent layers, precise edges, soft reflections",
    "background": "Deep navy and purple with generous negative space",
    "balance": "Keep both blue and purple present; magenta is an accent",
    "avoid": [
      "Fake UI or invented product screenshots",
      "Generated text and logos",
      "Overcrowded particles and neon effects",
      "Using decorative art as evidence of a real product interface"
    ],
    "assets": [
      {
        "name": "Brand toolkit",
        "path": "/assets/nav-art/brand.webp"
      },
      {
        "name": "Connected flow",
        "path": "/assets/home-features/connected-flow.webp"
      },
      {
        "name": "Modular build",
        "path": "/assets/home-features/modular-build.webp"
      },
      {
        "name": "Signal core",
        "path": "/assets/home-features/signal-core.webp"
      }
    ]
  },
  "provenance": {
    "status": "Reference assembled from the current website. Spacing, minimum sizes, and writing examples are recommended usage guidance.",
    "sources": [
      "src/components/Services/ServiceDesign.css",
      "src/components/Home/AIWorkflowHero.jsx",
      "src/components/DesktopNavigation.jsx",
      "src/components/Footer.jsx",
      "public/assets/favicon.svg",
      "public/assets/home-features/seal-monogram.svg"
    ],
    "fontDistribution": "Font binaries are not bundled in this kit. Obtain them from their publishers and retain the applicable licence when redistributing.",
    "usage": "Use these assets to represent AI Empower accurately. For co-branding or uses beyond that purpose, contact info@aiempower.ca. This guide does not create a new asset licence."
  },
  "emailAssets": {
    "manifest": "/assets/brand/email/hosted-assets.json",
    "download": "/assets/brand/ai-empower-email-assets.zip",
    "csv": "/assets/brand/email/hosted-assets.csv",
    "notes": "PNG logos and JPEG artwork with stable absolute production URLs. Available publicly after deployment. Keep filenames stable after sending emails."
  },
  "punctuation": {
    "name": "Signature full stop",
    "color": "#B9A0FF",
    "use": "Match the navbar dot. Accent only the final period of major hero statements; retain normal punctuation in body copy, lists, and ordinary section headings.",
    "css": "color: #b9a0ff; -webkit-text-fill-color: #b9a0ff;"
  },
  "aiPhoneSupport": {
    "label": "24/7 AI phone support",
    "phone": "647-484-3886",
    "href": "tel:+16474843886",
    "availability": "24/7"
  }
}